Author: Sophie Goss

Current makeup trends are about embracing bold statements and fresh, natural looks. Whether you’re a seasoned makeup artist or love experimenting with your style, here’s a quick guide to what’s […] Read more

In the makeup art world, standing out requires more than excellent skills—it takes continuous learning, strong client relationships, and smart marketing. Here are five key rituals to help you boost […] Read more

The idea of the “self-taught artist” is captivating—the lone creative who masters their craft through sheer determination. But let’s be honest: no artist is ever truly self-taught. An artist’s influences, resources, and […] Read more

Freelancing comes with the freedom to set your schedule and pursue your passions, but it also requires discipline and strategic planning to succeed. While some habits may seem harmless at […] Read more

As a makeup artist, your hands are your most essential tools, transforming faces into beautiful works of art. While creativity and skill are vital, practical details like nail length can […] Read more

We are thrilled to introduce Lori Gann-Smith as the new director at AMUA! Lori brings a wealth of experience, boundless creativity, and an inspiring leadership style that we are excited […] Read more

Are you interested in the world of costume? We’re happy to announce our new comprehensive costume program. From mastering the intricacies of costuming to breathing life into captivating characters, our […] Read more

A project very close to our hearts, “The Legend of Lake Hollow,” has been picked up for distribution! A psychological thriller steeped in the rich tapestry of Northern Plains Native […] Read more

This summer, we’re offering an array of hands-on workshops designed for aspiring artists of all levels. Our lineup includes unique opportunities to learn about movie magic makeup, the art of […] Read more