Current makeup trends are about embracing bold statements and fresh, natural looks. Whether you’re a seasoned makeup artist or love experimenting with your style, here’s a quick guide to what’s trending and fading away in the makeup world this year.
What’s In:
Glazed skin continues to reign as the must-have foundation look. Matte foundations have officially taken a backseat to luminous, dewy skin that mirrors the shine of a glazed donut. The focus is on hydration and using light-reflecting products to achieve that radiant complexion. This trend isn’t just about looking good in photos; it’s about attaining skin that feels and looks healthy.
Blush as the Star is a trend that’s making a serious comeback. No longer just a subtle wash of color, blush is being used across the cheekbones and temples to create a bold, youthful flush. Vibrant shades of pink, peach, and red dominate, focusing on well-blended finishes that highlight your natural beauty.
Tattoo Freckles are the new ‘it’ accessory for those seeking a playful, fresh-faced look. Inspired by celebrities like Taylor Swift, tattoo freckles are a semi-permanent way to achieve boldly accentuated natural features with fun shapes.
Monochromatic Makeup is another look that’s here to stay. Using a single shade across your eyes, lips, and cheeks creates a cohesive and polished look that’s versatile and easy to achieve, making it perfect for any occasion.
What’s Out:
Heavy Contouring is no longer in vogue. Softer, more natural contouring techniques have replaced the overly chiseled look that once dominated the beauty scene. Less sculpting, more enhancement—2024 is all about letting your natural beauty shine.
Harsh Brows are out, too. Instead of the ultra-defined, bold brows that have been a staple in the past, this year’s trend is all about embracing natural, fluffy brows. A bit of brow gel and a light touch with your pencil are all you need for a soft, face-framing look.
Whether embracing tattoo freckles or toning the contouring, 2024 is all about fresh, bold, and natural beauty. Keep experimenting, stay confident, and, most importantly, have fun with your Makeup!